Legal Requirements for SMS in Malaysia

Mobile country code (MCC)

• 502

International dialing prefix

• 60

Major carriers

• Maxis
• Digi
• Celcom

CLiX supported

• Long Code- Yes
• Short Code- Yes
• Sender ID- No

One-way communication

• Yes

Two-way communication

• Yes, via long code or short code.

Opt-in requirements

• ON keyword must be used to opt-in

Opt-out requirements

• "STOP" or "STOP ALL" / "BATAL" or "BATAL SEMUA" keywords must be included to allow opt-outs.

Message content

• Content relating to the following is not permitted:
  • Religion
  • Adult themes
  • Race
  • Gambling
• Promotional traffic is not allowed from 11pm to 7am local time.

""RM0.00"" will prefix each SMS with a length of 153 characters or less. For split messages, ""RM0.00"" would need to be added by the user before the SMS submission.

Message format supported

• Unicode - Yes
• Concatenated messages - Yes

Delivery receipts (DLR) supported

• Yes

Useful regulatory links

• Malaysian Communications and Multimedia Commission - www.skmm.gov.my
• Personal Data Protection Laws - www.pdp.gov.my/images/LAWS_OF_MALAYSIA_PDPA.pdf