Legal Requirements for SMS in Ireland

Mobile country code (MCC)

• 272

International dialing prefix

• 353

Major carriers

• Vodafone
• O2
• Meteor
• Three

CLiX supported

• Long Code- Yes
• Short Code- Yes
• Sender ID- Fully dynamic

One-way communication

• Yes

Two-way communication

• Yes, via short code or long code

Opt-in requirements

• Subscribers should opt-in to receive marketing messages

Opt-out requirements

• Options must be included for customers to opt out of receiving marketing messages.

Message content

• Include clear and accurate information about the person of business that is responsible for sending the SMS message.

Message format supported

• Unicode - Yes
• Concatenated messages - Yes

Delivery receipts (DLR) supported

• Yes

Useful regulatory links

Commission for Communications Regulation - www.comreg.ie