Legal Requirements for SMS in Germany 

Mobile country code (MCC)

• 262

International dialing prefix:

• 49

Major carriers:

• T-Mobile
• Vodafone
• O2

CLiX supported:

• Long Code - Yes
• Short Code - Yes
• Sender ID - Fully dynamic. No pre-registration is required.

One-way communication - Yes

Two-way communication - Yes (via long code or short code)

Opt-in requirements - Subscribers should opt-in to receive marketing messages.

Opt-out requirements - Options must be included for customers to opt-out of receiving marketing messages.

Message content

Content related to the following is not permitted:

• Gambling
• Charity
• Betting
• Lottery

Message format supported:

• Unicode - Yes
• Concatenated messages - Yes

Delivery receipts (DLR) supported - Yes

Useful regulatory links:

• Federal Network Agency - www.bundesnetzagentur.de
• German Association for Telecommunications and Media - www.dvtm.net
• The Federal Commissioner for Data Protection and Freedom of Information - www.bfdi.bund.de