Legal Requirements for SMS in Kenya

Mobile country code (MCC)

• 639

International dialing prefix

• 254

Major carriers

• Airtel Kenya
• Econet
• Safaricom
• Orange Kenya

CLiX supported

• Long Code- No
• Short Code- Yes
• Sender ID- Fixed Alpha. Preregistration required.

One-way communication

• Yes

Two-way communication

• Yes, via short code.

Opt-in requirements

• Subscriber consent and opt-in is a must for promotional messages.

Opt-out requirements

• Options must be included for customers to opt out of receiving marketing messages.

Message content

Content related to the following are not permitted:

• Adult themes
• Cross network advertising
• Religion
• Politics
• Gambling
• Betting

Message format supported

• Unicode - Yes
• Concatenated messages - Yes

Delivery receipts (DLR) supported

• Yes

Useful regulatory links

• Communications Authority of Kenya - www.ca.go.ke